3 Review(s)

Sales Management by Dr. Sandip Sinha is a well-structured and comprehensive guide designed to help students and professionals master the fundamentals of sales and distribution management. Tailored to align with the syllabi of Calcutta University’s 4-year B.Com (Honours/Honours with Research) and 3-year B.Com (MDC) programmes under the CCF 2022 framework, this book provides an in-depth understanding of key sales concepts.The book explores sales organization, sales force design, personal selling techniques, and marketing channel selection, making it a valuable resource for both academic and practical learning. Enriched with real-world examples, relatable case studies, and end-of-chapter exercises, it fosters a strong foundation in sales strategy and organizational dynamics.With a clear and engaging approach, this book serves as an essential resource for students, educators, and professionals looking to excel in sales and marketing.Key Features:-- Comprehensive Coverage – Aligns with university syllabi, ensuring relevance for students and educators.-- Practical Insights – Includes real-life examples and case studies to illustrate key sales concepts.-- Structured Learning – End-of-chapter exercises enhance retention and understanding.-- Industry-Relevant Content – Bridges the gap between academic knowledge and real-world sales management challenges.-- Recommended Textbook – Ideal for students of Calcutta University and other Indian universities following the NEP 2020 framework.Ideal For:-- B.Com students (Honours & MDC)-- Business and marketing students-- Aspiring sales professionals-- Entrepreneurs and business managersThis book is a must-have for those who wish to excel in sales management and understand the evolving landscape of sales and marketing.